Apps nowadays are becoming more and more the norm; we are used to having an app for almost everything we do. And not just having an app, but one that does a flawless job and as innovative as possible, integrating the latest technologies primarily in terms of payments, speed, sync with the cloud, IoT and security. In this article, we’ll be taking a closer look at the development trends of mobile apps in 2019.
Digital Reality on the rise
Everything from Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) are going to play an increased role in how an app offers its users the experience of data and information out there, as well as interaction with the digital world.
In the future, users will be able to process and interact with data through their screen, by using gestures or pointing the smartphone camera towards physical locations through the mobile apps they use.
Take a look at the video below, to discover some fantastic use of AR by some of the most popular mobile apps in 2019: to measure distance, look up the body muscles and bones, or try on a tattoo before you get it inked onto your body.
Cognitive Computing as a game-changer
We’re already exposed to the significant changes Google, Amazon or Apple are producing through the use of Artificial Intelligence, Machine Learning, and Natural Language Processing. Let’s think our phone assistants like Siri, Cortana, or Google Assistant, to understand how we now use voice activation to have things done through our smartphones.
One step further from us “just” giving commands through voice activation, is to have AI-driven assistants that will call on our behalf and solve some things for us. Things like having them call a restaurant and make a reservation or reaching out to our spouse to announce them we’re late, are now things closer to reality than sci-fi. Google Duplex is already such an assistant functional in some parts of the world.
Chatbots are one of the best answers companies have nowadays to increasing customer expectations and client relations. More and more companies are developing now chatbots for their mobile apps and release the new versions to their users. According to a report by Grand View Research, the worldwide chatbot market is expected to reach $1.23 billion by 2025, an annual growth rate of 24.3%.
Through a thorough AI integration within chatbots, these assistants will be even more able to help out with user requests, saving time, being friendlier, and always available. Except for customer service, there are many other uses of chatbot inside mobile apps. Such an example is Duolingo, an app helping you learn a foreign language, through conversation with an AI-based friendly bot.
Blockchain is now a more mature technology that helps in reducing intermediaries, be more transparent, and secure the data. Used in industries such as banking, retail, and insurance for contract management, currency exchange, polling, payments, etc., blockchain is now an excellent option to be used within mobile apps that require their users to engage in any transaction.
Apps that help you deal with your digital cryptocurrencies wallet or the ones that let you pay with bitcoins are the best candidates to have the blockchain technology incorporated. In the upcoming years, blockchain will become a crucial part of almost any mobile app.
Making mobile apps payments easy, intuitive, and fast is something everyone in the smartphone and banking industry is working on now, with fantastic progress happening every day. Innovations such as new ways to exchange money, purchase products, use alternative currencies, earn rewards, split the bill, or manage expenditures are things we already expect in any mobile payment app we use.
Payments will become more and more popular within otherwise non-payments purpose apps. Facebook Messenger was created to be a chat app but has now implemented an option to be able to send or request money from the people you’re chatting with.
With so much data shared now with our mobile assistants and mobile apps, ranging from personal details, life preferences, to full bank statements and payments data, security is playing a crucial role in making sure there is no breach in any of the transactions we engage in or data we are sharing trustfully.
Such an example is a technology making it harder to commit credit card fraud – EMV, which stands for EuroPay, MasterCard, and Visa. This uses embedded chips holding encrypted security information and changes the liability of fraud towards whoever didn’t activate EMV, being it the merchant or the issuer. Many other security practices are under constant development that any mobile app developer needs to have implemented to keep up with not just the legal requirements, but customer expectations as well.
Cloud technology to enable growth
Cloud is the answer to the requirement of mobile apps to be faster and available anywhere in the world. By developing an app-based in the cloud, its use won’t be hindered by any machine or system not working correctly.
For a cloud-based app, testing and deployment is done faster, as well as its download and usage, as there is no lag time. Scalability is also doable more effortless, cloud making it easy to add the proper resources the app needs with no additional hardware installation. Through only one click, resources such as bandwidth can be increased almost instantly on the cloud-based servers, so that the app never experiences downtime. Not to mention that in this case, the cost for developing and running the app is much lower, and it is functioning extremely easy.
Things like the Internet of Things, wearable apps, or on-demand apps are also on the continuing growth curve, being used in mobile apps or through mobile apps requiring proper integration. Mobile apps are now becoming a standard way of living for an increased number of people and making them more reliable, secure and complex in helping us solve our needs remain the main goals of any mobile app producer.